Course: New Product Development

New Product Development steps for Mission Effectiveness and Failure Prevention

Taught by David Auda

This 8-hour course will be taught in conjunction with ARS - Tucson.

Product development and product improvement often share the use of a common set of development tools. Typically in the course of a new product development process, assuming that the product is unique, the effort is striving to include new materials, new technologies, new application or new combinations of the aforementioned. For product improvement, it may include new feature sets, new functionality, conformance to new regulations or a reaction to an unforeseen failure mode in an existing product. Usually the process will include the need to explore responses of these new products because they are unique. In the case of the unforeseen failure, either the response variables were not fully understood/explored during the initial development or the mission profile has changed and is now imposing new and unique stresses. Without a doubt, any enterprise that is developing products is faced with failures in the field. This material is constructed to support the developers in their quest to get it right the first time, or in the case of failing product, get it right the second time. A stepwise approach will be proposed as a prescription for this process of mission effective product development/improvement, and will include the relative timing and resource requirements for effective implementation. The material will cover an introduction to risk assessment, design experimentation, stress testing, accelerated life estimation, reliability substantiation and problem analysis which is an inextricable process within the process. The topics will include how to approach early risk analysis, detailed product/process and user domain potential failure modes using FMEAs, designed experiments using the Taguchi Method, accelerated and highly accelerated life testing within the context of establishing a reliability substantiation plan. This is more than verification and validation; it is robust design with high confidence design margin.

Visit the ARS - Tucson homepage to register!

Biography of Speaker

David Auda is the senior Reliability Engineer on staff with the Quality & Customer Satisfaction Department of Volvo Powertrain. David has a Degree with honors (Tau Beta Pi) in Electrical Engineering from the Rochester Institute of Technology. David’s Masters level study in Reliability and Statistics was taken at the John D. Hromi Center for Applied Statistics at the Rochester Institute of Technology. David was the chair of the ASQ Reliability Division for 2012-2013 and he is currently the Secretary on the Executive Committee of the Society of Reliability Engineers. David is an experienced ASQ validated trainer and presenter, and has been a repeat presenter at International Symposia and Conferences.

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